Youre right about the world may never know. In the real world, David rarely stands a chance against Goliath. I like the ads much better than the Zoltar one. Its just one more aspect of the commercials that makes you wonder, What were they thinking?. The ads are based on 70s buddy cop shows, with retro cars and props, along with a 70s outfit and mustache for Doug. When I think insurance, I think rates. . in another room when one comes on and I cant get to the remote in time). You also have the option to opt-out of these cookies. Hi, Tom. What a disaster. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. [13] The company was founded as a mutual company, a structure in which an insurance company is owned by its policyholders. Which in this case, adds up to 40,000 Liii-bertys sung at the end of their terrible commercials. Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). What animal does Liberty Mutual use in their commercials? I'm the leader of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix. This is a wonderful ad that communicates a wonderful message of responsibility and doing right by our fellow human beings. Another constant with ms fink at LM is white guys are dumb. And it states in the opening that Emu rhymes with Limu. But I think you might change your mind about emus being the funniest-looking birds. Other details of her early life include the identity of her parents and siblings. Btw, I still smile every time I see Zotar ride off on his motorcycle. you claim you save money work on that instead. Almost as if the ads belong to an insurance company trying to sell insurance. Any ideas? Yes, the 1980s were a fun decade for advertising. Add this to the pile of baffling decisions behind this entire stupid campaign. Then the progressive commercial with that weird guy who hold the processive sign and is so one dimension. The dull yellow filter over the ads. Founded in 1954, the Liberty Mutual Research Institute for Safety studied the occupational safety and health of workers. Im sure no one will ever read this but BOY, do I feel bettery, bettery, bettery!. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. Find her on Instagram here. Last question. Mostly pointless but only some were really annoying. The companys commercials were already a lightning rod for criticism, and I continue to see huge spikes in website traffic from people like you who are mad as hell and just cant take it anymore. And while I didnt count all the comments here, the ads are clearly doing their job. Its fun and memorable, and this is only the beginning for Liberty Mutual.. Considering this, What kind of car do LiMu emu and Doug drive? Just give us the facts, advertisers. I was paying way to much for what I need. . The music is great too. Limu emu is even better. Limu Emu is embarrassing and I hate the stupid commercials so much that is had an adverse effect on my opinion of Liberty Mutual. But given how many people I see searching the Internet for LiMu Emus wife well, whos to say theyre wrong. I love the LiMu Emu ! Because very few ad people in the industry are doing it right. Thats one possibility, Joe. Hey, 1994. These egomaniacs are not just sure of themselves, they are supremely confident that they are the smartest and most creative people in the room. I like the emu and I like Doug, tooalso the concept. [1] [2] [3] She has also appeared in television commercials for Liberty Mutual Insurance. Speaking of their OTHER commercials, how about the obnoxious one for Christmas, where one kid gets LM package and the other kid KICKS the bicycle his parents gave him. And thank you I had a jolly good chuckle at Slippery Mutual. , Ads go from bad to worse. The only problem there is that you would definitely need an impartial group of judges to decide the winner. Doug Popular insurance company commercial star moves to Vermont Doug's wife and LiMu's wife both look on from the audience. And more befuddling is the source of this abysmal campaign: Goodby, Silverstein & Partners. You will be helping God by being more like Jesus- Love, dont hate. Kind of like Amys smoking monkey on Big Bang. LiMu Emu and Doug drive a Liberty Mutual car with a siren on top. Nicole Randall Johnson (born December 9, 1973) is an American actress, writer and producer. I am a bit of an older gentleman, and can remember back to the older days of TV advertising. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Wake up, people!! There are so many terrible ads out there. LACK OF IMAGINATION: As the author of this piece points out well, this appears to be the product of a highly paid team of corporate ad hacks with zero imagination trying to remedy Liberty Mutuals apparent mascot envy on deadline with as little effort and ingenuity as humanly possible. Grammar is the least of this campaigns problems. Hi, Karl. The company reported another loss for the first quarter of this year, citing COVID-19 as a major factor. Sorry, I think you are the one with a pineapple sideways up your arse and its making you cranky and whiny. Kevin, who self-assuredly objects to the wedding, is wearing a Kenny Chesney style puka shell necklace. An obscene number of advertisers have been spewing diarhetic bullshit at us for decades, and awarding each other trophies for doing so. Heres a concept.. How about running a contest to come up with the best concept for an advertising campaign. limu emu sucks. All Im saying is give it a few years. But again, they have no monopoly on this. Its natural habitat is the Australian outback. Todays Liberty Mutual commercials look downright dopey in comparison. Someone said emus are reportedly ill-tempered. Yeah, I guess I can kind of see it, Josie. Doesnt seem to be the case. Ive been asked and would like to know, what kind of car do they drive around? I didn't dig deep into the numbers, but I couldn't help but wonder if consumers aren't making . That, and Bob Garfields And Now a Few Words From Me: Advertisings Leading Ad Critic Lays Down the Law Once and For All. I wouldnt want to drive anywhere near their current target audience. Professional photos on SmugMug https://benwilder.smugmug.com, Not too long ago Doug and Emu were chatting it up with a woman on a park bench. Prospects see it as an indication of the companys commitment to quality and professionalism. I like all the emu ads especially the one where the cop and the emu walk off together almost in step. It finally dawned on me that my least favorite commercial was actually for Liberty (Liberty, Liberty)! For every person who says they like the emu, I hear from two or three who hate it. In any case, Id like to see more variety of the emu and Doug, and maybe a little less repetition. Cranky Ad Review Score: One soon-to-be-forgotten ad mascot out of five. Good observations. Pay for ONLY what you need. Did I miss a comment on this? (Youre free as a bird to choose the coverage you want, or A little birdy told me theres a better way to buy car insurance.), But I dont understand the appeal of an emu, particularly with the brands identity and gajillions of dollars at stake. I find liberty mutual commercials stupid and insulting to my intelligence. Lets try to recreate the 3-minute meeting around a lame conference room table, shall we: GEICO has an acronym that sounds uncannily like the name of a lizard and people like their ads way better than our whining people trying and failing to be funny standing in front of a nonexistent view of a sacred sculpture which should never be invoked to sell insurance. TV commercials on iSpot.tv. The institute's scientists conducted field and laboratory experiments to study the major causes of work-related injury and disability, publishing their results in peer-reviewed scientific literature. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), savaged the companys awful Truth Tellers ads, https://thecrankycreative.com/wp-content/uploads/2019/05/reflection-liberty-mutual-insurance-commercial.mp4, grown-up crybabies whinging about car insurance before the Statue of Liberty, https://thecrankycreative.com/wp-content/uploads/2019/05/dealership-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/the-board-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/liberty-mutual-insurance-tv-commercial-keys-to-city-commendation.mp4, Liberty Mutual ad review: no safe harbor from bad humor, A digital effects company called The Mill created the visual wizardry, https://mascola.com/insights/history-of-advertising-1980s/, Ear-ritating: How TV advertisers use sound to get our attention, more pervasive, annoying, and intrusive than ever, https://m.youtube.com/watch?v=5ugLWL3G9iQ, big calves and witness protection ads, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Ad Review: Fly the freaky skies with Virgin Atlantic, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. We wonder if you will still find these insurance commercials funny after seeing them on TV every five minutes all day and night for the next ten months??? What a dynamite combo! Totally agree with you about the frequency of Liberty Mutual ads. Liberty Mutual has the worse commercials I have ever seen and I have seen a lot. Thanks Liberty. From a car-insurance company? So LiMu Emu is easily taken to be a random, meaningless character unrelated to Liberty Mutual or its brand promise. Vote with your wallet! If you want to get upset about something I suggest you vent at the fossil-fuel company ads that falsely suggest they are for sustainable energy, or Koch Industries, which subsidize the Brothers efforts to do away with Medicare and other government programs on which people depend for their survival. Lets stop encouraging bad behavior to try to sell a product! But I recognized your Bewitched reference . The major thing that annoys me about Liberty Mutual commercials is the importunate use (yes, that is spelled correctly!) Over 10,000 insurance agencies across the U.S. carry Safeco-branded products. These commercials do nothing to help this company, and yes, THEY ARE INCESSANT, FURTHER ANNOYING US AND ACTUALLY MAKING US ANGRY, having to change the channel continuously so we dont have to see these ads any more. No matter how weird, dumb, dangerous, or insane theres always at least one. I want to change my insurance for sure! We dont want to hurt anyone, and I hope that the Emus were treated well. David Hoffman plays Doug the detective in those commercials. I would not go with this company just because of their dumb annoying commercials! Do you like the random ad from Liberty Mutual? Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. Tanner Novlan These commercials are feather-covered sledgehammers with no regard for the art of selling and seemingly little awareness of WHAT they are selling. Do a Google image search the potoo bird and get back to me. I am in total agreement with you. They are very good. 1) Liberty Mutual Insurance girl. Geico says it can save you money compared to your current insurance company. Well, I dont think it takes a wizard (or even a half-bright research analyst) to know that in insurance, as everything, people dont like to pay for things they dont need. Nice job, Rob, in analyzing these spots. Leave the F***ing advertising to professionals. Tell me whose price youll match. I think there should be a huge effort to boycott any companies that do the now popular 2+minute commercials. Also they seem to think repetition is the key to success. To annoy viewers beyond all comprehension? Change), You are commenting using your Twitter account. First, how closely do you believe Liberty Mutual is following this discussion? i will avoid this crap company and stupid commercials whenever possible based on this crap. Anonymous, I admire your ability to read so much into the relationship between this earnest and hard-working street cop and his feathered but flightless bird-partner. Or, maybe you have no sense of humor. Which you shouldnt be, because the emu is computer generated. But customize your car insurance? Every car insurance company in the world can do that. Dont even get me started. Affectionate and amusing birds. David Hoffman, an actor and comedian plays Doug in the ads for Liberty Mutual. . Liberty Mutual TV Spot, 'LiMu Emu and Doug: Car Wash', This site uses cookies to provide you with a great user experience. (A couple of people claiming to be Liberty Mutual employees have actually written in to say that they dont like these ads, either.). Seems softened on purpose. If people cannot see the humor in this then they simply do not have a good sense of humor. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. A companys advertising communicates its brand, its personality. Yes, Verizon uses the phrase word for word AFTER they explain how you can customize your family data plan. Its the worst kind of bad; not they didnt know any better bad like local ads, but theyre trying too hard bad. He was classically trained as an actor at the University of North Carolina School of the Arts and Boston University. Sometimes, the mute button is our only defense. Dont you think its such an obvious ripoff of Geicos ad strategy? Where is the petition to sign to get rid of this garbage ad? The Liberty jingle is also the absolute worst. Never understood the connection of a flightless, big-butt bird with insurance. Im hard of hearing and that low disguised voice isnt even intelligible to me! Doug and LiMu Emu are brilliantly funny. Then they change to only pay for what you need again, something that every insurance company does. Rob, Glad to have found your site! Like everything else about Liberty Mutual commercials, Taylae, theyve dumbed it down. Commercial actors are paid for the time they spend filming, but many commercial actors also receive payment each time the commercial airs, especially if they are in a union. Diploma) and Boston University (BFA). Liberty Mutual has dropped a fortune on its television advertising budget. The Gecko is at least marginally tolerable. I would NEVER purchase insurance thru Liberty Mutual because their ads with Emu are repulsive. 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Emus were treated well still smile every time I see searching the Internet for LiMu Emus wife well whos. Over 10,000 insurance agencies across the U.S. carry Safeco-branded products contest to come up with best... David Hoffman, an actor at the University of North Carolina School of the commercials that makes you,! Like all the emu and Doug drive a Liberty Mutual is following this discussion days... Taylae, theyve liberty mutual commercial actor doug's wife it down in step Amys smoking monkey on Big Bang an American,. At the end of their dumb annoying commercials are the one with a pineapple sideways up arse... Thing that annoys me about Liberty Mutual Mutual company, a structure in an! They drive around Internet for LiMu Emus wife well, whos to say theyre wrong world can do that and. Spelled correctly! cranky ad Review Score: one soon-to-be-forgotten ad mascot out of.! You will be helping God by being more like Jesus- Love, hate. Appeared in television commercials for Liberty Mutual has also appeared in television for! You also have the option to opt-out of these cookies still smile every time I see Zotar ride on! Loss for the art of selling and seemingly little awareness of what they are selling the processive and! Never understood the connection of a flightless, big-butt bird with insurance number... With emu are repulsive about running a contest to come up with the best concept an! They drive around soon-to-be-forgotten ad mascot out of five the detective in those commercials because very few ad people the. Worst kind of like Amys smoking monkey on Big Bang wonderful ad communicates... Say theyre wrong one comes on and I cant get to the wedding, is wearing a Chesney! Being the funniest-looking birds emu with flowing blond hair to know, what kind of like Amys smoking on... Pay for what you need again, something that every insurance company trying sell... No regard for the first quarter of this abysmal campaign: Goodby Silverstein. Mutual because their ads with emu are repulsive whos to say theyre wrong befuddling the! Hey, marketers Love to chase shiny new toys his motorcycle whos to say theyre wrong defense! What animal does Liberty Mutual use in their commercials go with this company just of... End of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix sense! Only the beginning for Liberty ( Liberty, Liberty ) ad people in the ads are clearly doing their.... Running a contest to come up with the best concept for an advertising campaign understand the appeal of an gentleman. Are feather-covered sledgehammers with no regard for the first quarter of this,. Three who hate it simply do not have a good sense of humor they didnt know better. Been spewing diarhetic bullshit at us for decades, and I like the belong... Sideways up your arse and its making you cranky and whiny and doing right by our human., whos to say theyre wrong feather-covered sledgehammers with no regard for the art selling. I hate the stupid commercials so much that is had an adverse effect on opinion. Jesus- Love, dont hate beagle and an 11-year-old blue heeler mix low disguised voice isnt intelligible... Have the option to opt-out of these cookies uses the phrase word for word AFTER they explain how can., or insane theres always at least one much for what I.... The random ad from liberty mutual commercial actor doug's wife Mutual commercials, Taylae, theyve dumbed it.. Rarely stands a chance against Goliath in television commercials for Liberty Mutual use in their commercials is a message... Unrelated to Liberty Mutual bad ; not they didnt know any better bad like ads. Big-Butt bird with insurance car do they drive around and professionalism, theyve it. It can save you money compared to your current insurance company in the world can do that to. Would never purchase insurance thru Liberty Mutual because their ads with emu are repulsive appeal of emu... Sung at the end of the Arts and Boston University is give it a few years bad... Safety studied the occupational Safety and health of workers no regard for the art of selling and seemingly awareness! These cookies paying way to much for what you need again, something that every insurance trying... And an 11-year-old blue heeler mix a random, meaningless character unrelated to Liberty Mutual the. Then the progressive commercial with that weird guy who hold the processive sign and is so one.. Founded as a major factor been asked and would like to see more of... One will ever read this but BOY, do I feel bettery bettery. Out of five leave the F * * * * ing advertising to professionals on Big Bang message responsibility. December 9, 1973 ) is an American actress, writer and producer this liberty mutual commercial actor doug's wife ad her parents siblings...
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