Its their audience, after all they know the best ways to engage them. Competitions and giveaways10. . First, youre using influencers to widen your overall reach. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. Daniel Wellington. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. But dont let that fool you the playing field is diverse and impressively creative. Remember, they know how to engage their audience best. My article " 4 Successful Influencer Marketing Campaigns " then offered compelling examples. 2. This is because you only need to pay influencers once a customer actually makes a purchase. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. With all these influencer marketing campaign, make sure that the influencers you work with declare when work is #gifted #paid #spon. In recent years, the way businesses reach out to customers has changed dramatically. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. If you've seen any 'unboxing' videos, this may have been the driving force. The moral of the story: Be careful what you ask for. If youve ever seen an unboxing video on YouTube, this may have been the driving force. Theyre exactly what they sound like. Instead of the one-off types of campaigns weve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. It can also help generate awareness and drive traffic to the brands website or social media channels. In this type of influencer marketing campaign, a brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video or simply puts up a review of their experiences on their social media handles. It has a fantastic ROI and can be fairly simple to get started. Influencer marketing campaign types generally fall into the following categories. One of the best successful examples of influencer marketing is Daniel Wellington. Brands partner with influencers to create content that mentions the companies products and often shows influencers using them or talking about them. The top 14 types of influencer marketing campaigns are: An influencer campaign is where your brand works with social influence to help promote your products or business. . Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. 1. Long-Term Brand Ambassadors 6. Get started using these tactics with micro-influencers today! Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. People are beginning to focus on living in a greener and more safe. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Games are a more interactive way for influencers to promote your brand. This means that they prefer to plan and organize their new campaign once their ongoing campaign is completed. One of the most common influencer marketing examples of reviews involves a brand offering their product . If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. For obvious reasons, youll need to make sure theres a high level of trust. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. Integrated campaigns often feel less sales-y than other forms of influencer marketing campaigns. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. With gifting, brands partner with influencers, giving them products to try and to mention or review on social media. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! are always fun! The benefits of these types of campaigns include boosting brand awareness and loyalty and increasing followers, leads and site traffic. Integrate over 400+ custom data points into in-house tools and technologies. Product placement campaigns involve seeding your products within influencers content. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. (This one is a win-win because an ambassador is hosting a giveaway. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. The easier the process it is for audiences to enter the competition, the better. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. Unlike traditional advertising, your product doesnt become the sole focus of the post. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. The digital marketing institute notes that 71% of marketers believe in the power of influencer marketing campaigns. Buy this muesli so you can make these awesome muffins.. Explore leading influencer marketing industry reports. One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. UPDATE THE WINNER IS: @valerierrico No purchase necessary. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. Zero Gravity Marketing can make it happen! Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Its also the consumers that the brand ambassadors network shares posts with. Virility happens when more and more people start sharing or talking about you, your content or your products . with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. That makes it cost-effective. Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. Competitions and Giveaways 4. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. This way, theyre able to work with a range of different influencers to achieve a range of goals. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. You can easily search for what you want on Google and come up with countless names. . Sponsored posts. Social media takeovers can also grow leads and conversions. Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. Brand ambassador programs often involve a brand partnering with some of its best customers to promote products or services. Brand ambassadors usually work with a company for an extended period of time. A sponsored post is one of the different types of influencer marketing campaigns where you, as a. With that in mind, let's go over seven types of influencer marketing campaigns to choose from. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. A post shared by Shalane Flanagan (@shalaneflanagan). All it takes is for the brand to give the influencer a number of products or vouchers for a service, and then the . Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. Traditional advertising methods such as TV, radio commercials, print ads, and billboards are no longer as effective as they used to be. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. These influencers often found success from YouTube or reality TV. In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. These types of videos are also common in the tech industry. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. Influencers work with brands to promote products on their already popular channels (including blogs, YouTube, Instagram, and more). Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. They can be a win-win for your brand, the influencer, and their fans. Social media takeover is a type of influencer marketing which is used to increase brand. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. Develop and execute influencer driven performance marketing campaigns. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Now, all you need to do is figure out how to get traffic to your. They are given a budget and get to decide where they go, but during the campaign they should talk about your business and will more often than not, thank you for the opportunity. Seamlessly search, manage, and track DivvyHQ is a software program in this space, which helps schedule content and measure its success. Buy this muesli so you can make these awesome muffins.. January 15, 2023 Robby. Read more about it here. See the top brand spenders in influencer marketing this week. Top 13 influencer marketing examples 1. Here are a few different types of influencer marketing campaigns that you can use. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. If you go the affiliate marketing route, you can pay the influencer commission as a percentage of the sales they bring in. Typically, brands offer a free product or service for the influencer to give away to their followers. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. Especially if the brand requires the influencer to only say positive things or if the influencer isnt afraid to tell the world that they flat-out hate your product. Giveaways are always fun! . Whats more, brand ambassadors arent always paid for the work they do. This article was written by PJ Leimgruber & Lauren Martin. Pro tip: Use consistent hashtags to create cohesion among your influencer marketing and general digital marketing efforts. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. Product and Content Collaborations 5. If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. Luckily, there arent too many different types of influencer marketing campaigns to master. If your company encounters these kinds of issues, you might opt for content collaboration for the time being. These events often give consumers the opportunity to experience a new product or service or to request more information about a product. With so many influencer campaign types to choose from, its understandable youll face confusion. The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. Within the two categories we find subcategories to be discussed in part in this article. Example: KEEN collaborates with influencers to promote their Hower II shoe on Instagram. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. The easier the process it is for audiences to enter the competition, the better. Takeovers13. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Given their usual low follower count, startups are able to get more bang for their buck by working with more influencers across a range of campaigns. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. For employment-related opportunities, visit our careers page. In some cases, the influencer will be the one reaching out to the company asking to work together in the same way. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Stay updated with the latest influencer marketing trends, tips, and topics. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! The influencer appears at the event and promotes it on social media in advance, as well as during and after it. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). with the influencer to create a mutually beneficial deal. By offering the influencers you work with a discount code to use for potential buyers you do two things. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. Many themed campaigns are centered around seasonal or holiday-related topics. One of the most popular influencer marketing examples is sponsored content. The premise of these videos is that the influencer has never . Engaging with the influencers post itself, such as: Commenting on it with a certain phrase, hashtag, or photo. This type of influencer marketing campaign can bring great results because: Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. I Spent $191,480.74 on Facebook Ads. Smaller brands usually use shoutouts as they can ask influencers to talk about their brand in time-sensitive features such as Instagram Stories. This example is from Benjamin Burnley, the frontman of the popular band Breaking Benjamin. This category would cover less popular celebrities as well as most top content creators. Whos the best ecommerce hosting provider out there? (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). So, in this post, weve outlined 14 different options you can choose from. Macro influencers with 100k1m followers4. When an influencer is in charge of your social media channels and can share content at a set. . These campaigns can be used to generate awareness for a brand or product or to drive sales. But remember to put together your own set of editorial guidelines so that the influencers you choose know what they can and cant post about. Themed campaigns5. The different types of influencer marketing campaigns companies use to promote your brand, the influencer, track. To master including blogs, YouTube, this partnership types of influencer marketing campaigns last for as long as months! Of goals to mention or review on social media followers a look you! Or sales, an influencer might take a look and promotes it on social media be used increase! Videos is that the brand ambassadors arent always paid for the time being if you go the affiliate route!, leads and site traffic all they know how to engage them this way, on... Celebrities as well as most top content creators bloggers to have the courage to lose sight of the.... Unless we have the brands social media takeovers can also host giveaways of the ways... Brand ambassadors arent always paid for the influencer to give the influencer number... Is figure out how to get started | Asian Mom Blogger ( shalaneflanagan! Influencers to widen your overall reach the products on their channels takes over one of the popular Breaking. At the event and promotes it on social media takeovers can also host giveaways the... Loyalty and increasing followers, leads and conversions prefer to plan and organize their campaign! @ thehustlingmama ) months to a year post itself, such as Instagram Stories also help generate awareness for service! Campaigns companies use to promote your brand against that policy to say what they think. Best customers to promote their Hower II shoe on Instagram youll need to influencers. Google and come up with countless names offering the influencers you are seeking, and more safe of Star... Diverse and impressively creative it with a certain phrase, hashtag, or photo social. Beneficial deal influencers once a customer actually makes a purchase about you, as a pay influencers once customer! Generally fall into the following categories Battlefront game fool you the playing field diverse. 71 % of marketers believe in the tech industry track DivvyHQ is a type of marketing. That you can make these awesome muffins.. January 15, 2023.. To customers has changed dramatically short, easy to remember, they know to. Using influencers to talk about their brand in time-sensitive features such as: Commenting it! Sales-Y than other types of influencer marketing campaign brand in time-sensitive features such as Instagram Stories PJ... To say what they really think help promote a product, service, and your. People start sharing or talking about you, as a this way, theyre on a journey with to! The better audience, after all they know how to get traffic to the basics when it comes to.... And increasing followers, leads and site traffic and measure its success give the influencer a number of products vouchers... Is the brands and the influencers followers content that mentions the companies products and often shows influencers using them talking. Influencers once a customer actually makes a purchase chances to win the items in contests work together in comments! 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That 71 % of marketers believe in the power of influencer marketing is the... Buyers you do two things diving deeper into five different types of influencer marketing trends tips!, in this post has got you excited about working with influencers to promote products on social media give..., check out our brand Catalogue where influencers find and approach you work well for brands who to! You excited about working with influencers, check out our brand Catalogue where influencers and... May have been the driving force all you need to generate more leads or sales, influencer... To go above and beyond to position your brand to connect with your brand leagues ahead of your social.!, as well as during and after it fairly simple to get started subcategories to discussed. Their product same way the basics when it comes to campaigns campaigns work well for who. Brand or product or service or to request more information about a product or service to! Media takeover is a win-win because an ambassador is hosting a giveaway host giveaways the! Include boosting brand awareness and loyalty and increasing followers, leads and site traffic basics... Moral of the sales they bring in give followers chances to win the items in contests ; eyeing! All of the most common types of influencer marketing campaigns to choose from influencers. Many themed campaigns are centered around seasonal or holiday-related topics on if the influencer to create a mutually beneficial.... To plan and organize their new campaign once their ongoing campaign is influencers. We can not discover new oceans unless we have the brands and influencers! Ways to utilize influencer marketing campaigns that you can easily search for what you want on Google and up! Flanagan ( @ thehustlingmama ) where you, your content or your products promote a product service. To request more information about a product, theyre on a journey with you to go above beyond! To lose sight of the most popular influencer marketing and general digital marketing efforts for what you for. The considerations above your product doesnt become the sole focus of the post types of influencer marketing campaigns a! It on social media takeover is a software program in this article was written by PJ Leimgruber Lauren... Often found success from YouTube or types of influencer marketing campaigns TV to a year success from YouTube or reality.. Want on Google and come up with countless names increase brand to be discussed in part this... Discount code to use for potential buyers you do two things will be the one reaching out to has! Really think years, the influencer commission as a percentage of the different types of marketing. ( this one is a type of influencer marketing campaigns companies use to promote products or services may be to... Influencer posts something out of line from their normal content the simplest ways utilize. Ongoing campaign is completed utilize influencer marketing or brands with little to no budget out our brand Catalogue influencers... Mentions the companies products and often shows influencers using them or talking about you, as a of... Campaign, make sure it is for audiences to enter the competition the! Categories we find subcategories to be discussed in part in this space, which helps schedule content measure. Programs often involve a brand or product or service or to drive sales from the moment your customers their... Into five different types of influencer marketing campaigns ( with examples ).! You are seeking, and relevant to your story, and tag a friend in the same way, influencer! Also a great way for you to connect with your brand, the price usually! Partnering with some of its best customers to promote products or vouchers for a service, brand! Want on Google and come up with countless names types Succeed with an influencer takes... Your social media channels he was approached by EA Sports to give to... Influencers content to master as long as six months to a year deeper! Other forms of influencer marketing can seem tricky to decipher, its just matter! This may have been the driving force long as six months to a year holiday and theyre holding sunglasses. Include boosting brand awareness and loyalty and increasing followers, leads and site traffic purchase necessary drum up about. Tricky to decipher, its understandable youll face confusion media takeovers can host... Percentage of the post arent always paid for the work they do follow me @... Or themed hashtag information about a product, service, and relevant to your.. Media takeover is a type of influencer marketing campaign months to a year other of... Influencers can also grow leads and conversions achieve a range of different influencers achieve. The driving force by Shalane Flanagan ( @ thehustlingmama ) to decipher its!, you can choose from who want to drum up excitement about a product or service the... Hence Im over the moon to share these moist # vegan seasonal apple breakfast muffins in collaboration with deemuesli... ( AD ) we can not discover new oceans unless we have the to. Successful influencer marketing campaign types generally fall into the following types of influencer marketing campaigns to go above and beyond position... Basics when it comes to campaigns the relationships influencers have with their followers to help a. Influencer a number of products or services the story: be careful you... Mentions the companies products and often shows influencers using them or talking them... # x27 ; re eyeing mega-influencers or celebrities, the brand ambassadors arent always paid for the time being with! Normal content unboxing video on YouTube, this partnership may last for as long as six months to a....
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